What I Do
MY
EXPERTISE
Four core areas of expertise, one goal: measurable growth. SEO, social media, paid advertising, and content strategy, executed end to end with data at the centre.
GOOGLE ADS
Paid traffic that pays back. I design, launch, and optimise campaigns across Meta and Google: sharp targeting, tested creatives, and budgets that go to what works.
- Campaign Strategy: audience research and ad-set structuring
- Ad Creative: image and video creatives designed and tested
- Lead Generation: lead-form campaigns built to convert
- Google Ads: Search and PMax setup, negative keywords, and bid control
- A/B Testing: variations to find the best creative and audience mix
- Conversion Tracking: proper tracking via GTM so every result is real
MARKETING
Consistent, on-brand, and planned ahead. From content calendars to creatives to copy, I turn scattered posting into a real social presence that builds an audience.
- Content Calendars: full monthly plans mapped to occasions and launches
- Creative Design: posts, carousels, and campaign visuals built in Canva
- Copywriting: captions, taglines, hashtags, and CTAs in a consistent voice
- Platform Management: Instagram, Facebook, LinkedIn, and YouTube
- Profile Building: setting up and growing official brand profiles
- Engagement Strategy: content pillars that drive real interaction
MARKETING
Words that rank and resonate. From SEO-focused articles to brand storytelling, I create content that brings in organic traffic and turns readers into customers.
- SEO Articles: keyword-driven blog content built to rank and index
- Campaign Copy: taglines, captions, and CTAs that convert
- Brand Storytelling: a consistent voice across every touchpoint
- Content Strategy: planning topics around demand and business goals
- Website Content: page structure, layout, and copy that guides users
- Editorial Calendars: a steady, planned publishing rhythm
OPTIMIZATION
The backbone of long-term organic growth. I build SEO foundations that actually rank: clean technical setups, authoritative quality backlinks, and content that earns its place on page one. I also built Silkpath, my own free SEO, AEO and GEO website crawler, to audit sites for these problems.
- Keyword Research: intent-driven targeting that maps to real search demand
- On-Page SEO: meta titles, descriptions, headings, and content formatting
- Off-Page SEO: high-quality backlink building on DA/PA 70+ sites
- Technical Audits: full crawls, error fixes, indexing, and site health
- Competitor Analysis: reverse-engineering what's already ranking
- Rank Tracking: weekly monitoring with clear, honest reporting
- AEO / AI Visibility: optimising for AI answer engines like ChatGPT, Google AI Overviews, and Perplexity through structured data and Q&A content
How I Work
MY PROCESS
TOOLS
I WORK WITH
The platforms behind the strategy, research, and reporting on every project.
Which Area of Expertise Fits Your Goal?
Not sure where to start? Tell me what you're trying to grow and I'll tell you exactly how I'd approach it. No fluff, just a plan.